Roda Viva, one of Brazil's most significant and iconic talk shows, produced and broadcast by TV Cultura since 1986, underwent a rebranding.

Over the years, many political leaders, philosophers, artists, writers, and notable individuals have appeared as guests on the show.

The visual identity of the show is built around the wood element and its movement, drawing a parallel between the harmony of sobriety and fluidity, combined with an elegant visual concept.

Henrique Bacana
creative direction

Ivan Barbosa
art direction
logo design
motion design
3D generalist